Art on display at Festival of Motoring

The new SUV was confirmed for its first viewing on the African continent as part of Chery’s display at Kyalami. It is expected to draw the same masses of adoring car lovers as it has done at auto shows across the world.

“The OMODA 5 is the next step for Chery, both here and worldwide. It will be the first vehicle to showcase our new ‘Art in Motion’ design language and will be fitted with some of the most modern performance and luxury technologies that the automotive industry has to offer,” says Tony Liu, Deputy General Manager of Chery South Africa.

The OMODA 5 is not simply an evolution of the Chery design language. Instead, it leaps ahead into a new era of light and shade, deeply sculpted dynamic lines and a heady mix of style and technology that Chery has dubbed Art in Motion.

From outside, the OMODA 5 looks like no other sport SUV. It has a uniquely sculpted grille with stacked headlights and LED running lights that were angled to capture light and shade from any angle. In fact, the designers have created lines on both the horizontal and vertical planes that are designed to reflect on each other to delight and amaze onlookers.

The OMODA 5’s centrepiece grille sets the scene for a visual treat of dynamic and ultra-modern lines, including a sharply creased hip line, dual stacked rear spoiler, light bar rear light system with a stacked light cluster design that simulates a barcode.

Inside, the OMODA 5 takes its cue from the world of high-performance SUVs, with body hugging sport seats, dual tone leather trim with contrasting stitching, aluminium seat inserts and a sporty and dynamic steering wheel and cockpit.

In the luxurious cabin, the Chery designers have also used the interplay of light and shadow to create a feeling of futuristic luxury.

“The OMODA 5 will whet South Africans’ appetite for the next generation of sporty and luxurious SUVs. Not only will it have every conceivable luxury and intelligent safety feature as standard, but it will be ready for future propulsion technologies, such as hybrid, electric and even hydrogen power,” says Liu.

Chery has introduced the Tiggo 4 Pro, Tiggo 7 Pro and flagship Tiggo 8 Pro in recent months, and it has become so popular that Chery has reached a Top 10 position in South African vehicle sales in record time (less than 1 year).

“Our feedback from dealers and customers show that they truly love our combination of style, technology, performance and our industry-leading 10 year / 1-million-kilometre warranty and peace of mind. We have been in South Africa for less than a year, but we already feel well at home and cannot wait to show our newest models to car fans and customers at the Festival of Motoring.”

The 2022 Festival of Motoring is scheduled for 26 – 28 August at Kyalami in Gauteng.